Chương trình mentoring của Thái Dương Nguyễn
Giới thiệu bản thân
This is Jack. Considering myself as a generalist, I'm happy to to be here to connect and spread out knowledge to each other.
Do not hesitate to leave me a message related to online shopping, project management or any other interesting topics.
Kinh nghiệm làm việc
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Strategist
TikTok Shop
09/2023 - Hiện tại -
Assistant Manager, Growth Marketing Features & Campaigns
Shopee
Marketing Features:
- Dedicatedly manage a team of 20 members and lead overall Go-to-market plan for two main verticals: Shopee Games and Shopee Live to define a proper value proposition and product roadmap.
- Develop a comprehensive user growth strategy for AARRR (Acquisition, Activation, Retention, Referral, Revenue) with a deep understanding of user journey & behaviors through frequent data analysis and qualitative & quantitative research.
- Oversee P&L and build the monetization strategy for each product line; continuously improve overall profitability by identifying the right source of revenue growth while optimizing the spending for the right buyers.
Campaigns:
- Led a team of 5 members & oversaw monthly marketing campaigns E2E including planning, strategizing, and coordination & execution management with relevant stakeholders.05/2021 - 08/2023
Quá trình học tập
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Foreign Trade University
International Business
08/2014 - 04/2018
Hoạt động ngoại khóa
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Vietnam National Union of Students - Foreign Trade University
Vice President
- Project Leader for FTUCharm, FTU Shine, Career Fair.
01/2015 - 01/2018
Kỹ năng & chứng chỉ
Project Management
Problem Solving
Cocktail & Wine
Consumer Centric
Hiện chưa có đánh giá nào
