Nguyễn Hà Linh Trang

Growth Marketer tại Henry and Partners

Theo dõi

Hồ sơ
Đánh giá

Chương trình mentoring của Nguyễn Hà Linh Trang

Giới thiệu bản thân

A passionate marketing communication professional with 10 years of experience, working in both global corporates and start-up environments (Europe, APAC, North America). I worked at OTT HydroMet (a subsidiary of Danaher Corporation – 500 Fortune) and Edelman, the world's largest marketing communication firm. Proven success in developing (digital) marketing campaigns, implementing communication marketing strategies, and measuring results across digital channels and traditional media
- 'Can do' attitude and ‘think out of the box’ are my mottos for professional and everyday life
- My portfolio: t.ly/j707c

Kinh nghiệm làm việc

Growth Marketer

Henry and Partners

- Conduct comprehensive market research and competitive analysis to inform marketing strategies and product positioning
- Develop and execute (digital) marketing plans, and promotion plans to maximize customer engagement, sales thought leadership, and lead generation
- Develop and implement a comprehensive SEO strategy that improved organic search rankings by 30%. Regularly updated website content and optimized meta-data using advanced tools like SEMrush and Google Analytics
- Oversee the production of marketing collateral and digital content that consistently met high standards for quality and effectiveness

01/2024 - Hiện tại
Global Marketing Communications Specialist - Netherlands

OTT HydroMet ( a subsidiary of Veralto)

- Lead the execution of outbound and inbound marketing activities (website, email, social, PPC, video, podcast, content marketing, digital advertising, events, etc.) to maximize customer engagement, thought leadership, and lead generation for a core vertical.
- Brainstorm with content and creative teams to generate compelling marketing ideas, content, advertising copy, graphic designs and promotional materials.
- Own marketing metric reporting and analysis for North America and Europe; determining the effectiveness of marketing campaigns through daily, weekly and monthly KPI management using Salesforce, Marketo marketing automation, and DOMO dashboards.
- Manage relationship with digital agencies, reviewing ads, remarketing and display campaigns, keywords and optimizing where necessary.
- Manage tradeshow process by liaising with external vendors and internal teams to execute promotional events, tradeshows.
- Ensure the correct positioning, alignment, and consistency of the solar brand by supporting and coaching subsidiaries and internal/external stakeholders to create holistic usage across countries and teams.

05/2021 - 12/2023
Digital Marketing Specialist

Henry and Partners

- Gather data (consumer insights, market trends, competitors) and translate to clear, actionable insights that lead to improvement in campaign and business performance
- Develop and execute (digital) marketing plans, promotion plans to maximize customer engagement, sales thought leadership and lead generation
- Control project budgets across channels
- Contribute to the development and execution of marketing campaign, including content marketing, digital channels, events and social media campaigns.
- Collaborate cross-functionally and build campaigns driven by multiple points of view
- Generate content for multi-channels and translate complex information into compelling messages and stories
- Determine the effectiveness of marketing campaigns through daily, weekly and monthly KPI management and report

01/2018 - 04/2021
Client Executive

Edelman Viet Nam

- Demonstrate understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
- Develop communication plans to increase brand awareness & support sales
- Plan & manage contents (social posts for KOLs & brands, TV scripts, livestreams/online events, digital PR-related materials including articles, press releases, Q&A, Factsheets, scripts, etc.)
- Plan & organize workout series event for women & running events in HCMC & Hanoi
- Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Manage online communities
- Coach and mentor junior team members
- Participate and assist in program brainstorming, development and planning
- Manage projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
- Prepare weekly, monthly and final campaign reports
- Proofread translated marketing collaterals, ensuring accuracy and consistency of translations with corporate tone and style
- Localize content to suit cultural and contextual relevance

12/2014 - 05/2015
Production Coordinator

Lasta Multimedia Joint Stock Company/ Let’s Viet Channel

- Collaborate with editors and Head of Program to develop proposals for sponsorship
- Co-ordinate with other parties (script editors, clip editor, business development, designers, and Ho Chi Minh City Television editors and directors) to shoot the talk show and ensure all deadlines are met
- Prepare necessary materials (Meeting Minutes, Report, Contracts, …) and organized meetings

12/2014 - 05/2015

Quá trình học tập

Lund University (Top 100 Thế Giới)

Master of Science Media & Communications

09/2018 - 09/2018
RMIT University

Professional Communication (Advertising & Public Relations)

10/2011 - 02/2014