Giới thiệu bản thân
A dedicated, result-driven, and dynamic Gen Z with 02 years experience in Marketing in Beauty and Retail industry. Proven track record in new product campaign execution, managing activations, and optimizing budgets to drive growth. Aiming to build and grow meaningful campaigns that drive long-term business impact and create lasting connections with consumers.
Kinh nghiệm làm việc
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Marketing Intern
L'Oréal Vietnam
BRAND ACTIVATION MANAGEMENT: Led E2E activations for NPDs and Key Heroes, aligning brand concept, customer insights, SI/SO ambitions, and product launch calendars across offline channels. Building blocks:
- In-store Merchandising (POSM): Managed in-store merchandising for +800 nationwide stores to ensure strong and on-brand visibility.
- O2O Activations & Promotion schemes/GWP: Differentiated channel-focused initiatives and GWPs based on consumer insights, competitor benchmarking, and brand priorities.
IMC EXECUTION EXELLENCE: Owned execution of ATL (Digital cretive assets, KOL partnership, Brand Collaboration) and BTL (Events, In-store activations, Livestream), ensuring OTIF delivery.
COLLABORATION & PARTNERSHIP:
- Internal Stakeholders: Collaborated with Key Account, Sales, Visual Merchandise etc. to ensure seamless execution and consistent brand messaging across all channels.
- External Stakeholders: Brief and managed Agencies and Suppliers to deliver brand outcomes.
DATA ANALYSIS & INSIGHTS:
- Leveraged competitor trends and consumer insights to identify growth opportunities and product proposition.
- Tracked and evaluated campaign performance, translating sell-out results and shopper feedback into optimization plans for future activations.
BUDGET MANAGEMENT:
- Managed and optimized allocated budgets, ensuring efficient spending and strong ROI delivery across campaigns.05/2025 - 03/2026 -
BRAND COMMUNICATIONS Officer
AEON Co., Ltd
*Product Brand:
- Collaborated with research agency to conduct AEON Private Brand (TOPVALU & HÓME CÓORDY) Health Check survey to understand market information, consumer insights and competitors' activities.
- Promoted & improved AEON Private Brand Products awareness by participating in public events (Japan Festival, Becamex Festival,..).
*Corporate Brand:
- Collaborated with internal teams and agencies to organize media conference events for New store launches, including planning, budgeting and execution.
- Worked with production agency to produce AEON Tan An Project video and AEON Corporate Video, highlighting business expansion and branding efforts.
*Employer Brand:
- Developed and executed social media (Tiktok & Facebook) content strategy to enhance AEON’s brand awareness, achieving 28K followers (140% KPI) and 4.6M views (230% KPI) on Tiktok within 6 months.
- Tracked, analyzed, and reported on the effectiveness of activities on social media, using data-driven insights to optimize content reach and engagement.12/2023 - 04/2025
Quá trình học tập
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Đại học kinh tế TPHCM (UEH)
Economics
GPA: 3.62/4.0
10/2020 - 04/2024
Hoạt động ngoại khóa
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Union - Association of the Faculty of Economics, UEH
Vice Head of Communications
- Managed content strategy & design of social media platforms (Facebook: 41K Followers, TikTok: 27.8K Followers).
- Organized and participated in 20+ communications campaigns, including content creation, social post design, video editing, and photography.10/2020 - 12/2022
Tên giải thưởng
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Champion of CreaTech Marketers
Overcame +100 teams by proposing IMC plan for Phariton ACTIVE - a multivitamin product of TV.Pharm.
05/2024 -
TOP 20 Marketing On Air (TOP 10 Samsung Case)
- Conducted research to understand market, customer insights and competitors activities in Electronics industry.
- Overcame +850 teams (~2600 students) to be in the Top 20 by proposing an IMC Plan for Samsung Galaxy Z Flip.12/2023 -
2nd Runner-up of Digital Creatory
- Conducted research to understand market, customer insights and competitors activities in FMCG industry.
- Overcame +250 teams (~750 students) to become 2nd runner-up by proposing Digital Marketing plan for 3 Mien Gold.05/2023
Kỹ năng & chứng chỉ
IELTS
6.5
Marketing Foundation
Tomorrow Marketer
IC3
IIG Vietnam
Chủ nhật, 11-05-2025
Cám ơn Thảo đã tin tưởng chia sẻ với chị về những dự định của em. Hy vọng sau buổi trò chuyện của mình, em rõ ràng hơn về định hướng sắp tới. Good luck em nhé!
