Nguyễn Thị Khánh Ly
Founder tại besson.bydala (an online store selling embroidery camera pouches, founded by me)
Giới thiệu bản thân
As a growth enthusiast, I drove a 21.8% growth in new patient acquisition at Tam Duc Polyclinic within 3 months. This inspired my pursuit of deeper expertise in growth.
Kinh nghiệm làm việc
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Founder
besson.bydala (an online store selling embroidery camera pouches, founded by me)
- Created a concept for a product photoshoot, designed packaging, and achieved 5,000 organic reaches in the first week.
- Monitored and analyzed performance metrics of campaigns monthly, used the collected insights to develop appropriate strategies for channels (Instagram, TikTok, Threads, Shopee), leading to 300 units sold within 5 months.
- Negotiated an exclusive distribution agreement with besson Thailand for besson.bydala, collaborated with local brands including Xedic and ChoVui.craft to better reach the target audience.12/2023 - Hiện tại -
Marketing Freelance
Tam Duc Polyclinic -
- Conducted competitor audits and comprehensive desk research on the healthcare sector in Vietnam. The research findings informed rebranding decisions that created a new brand positioning in the market, representing a 21.8% increase in new patient acquisition.
- Built an IMC plan, provided a monthly performance report, and proposed strategies to the CEO for the following month.02/2024 - 08/2024
Quá trình học tập
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Foreign Trade University
Business Administration
Kỹ năng & chứng chỉ
IELTS
7.0
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