Hang Nguyen

fMENTORING

Assistant Marketing Manager tại Grab

Theo dõi

Chương trình mentoring của Hang Nguyen

Giới thiệu bản thân

With a career spanning from Advertising to Marketing, I have learned various thinking styles, brand-building experiences and specialized skills from both sides, which gives me a competitive advantage as a strategic marketer.
If you need any conversation related to Marketing industry, or just want someone to talk about your life concerns, I can help

A little "hello" could lead to a million things ;) Let's have some amazing conversation!

Kinh nghiệm làm việc

Assistant Marketing Manager

Grab

• Independently in charge of both Consumers & Merchants marketing initiatives under Moca e-wallet on Grab app business and primarily led all 360 go-to-market execution through data analysis, commercial support and integrated marketing communications
• Unlocked & handled new revenue stream from giants financial partners including banks (VCB, TCB, VIB, …) & ZaloPay with dedicated marketing partnership campaigns & platforms
• Worked closely with internal stakeholders like Growth, Ops, Business development, Digital, etc. to monitor sufficient marketing results & data performance daily; then be able to provide back the recommendations based on consumers’ insight
• Managed marketing budget allocation weekly that best suits business objectives across both online and offline channels

12/2021 - Hiện tại
VietJet Air

Integrated Marketing Communications Specialist

• Be appointed as Acting Team leader to deal with and resolve tasks and problems which arise (esp. during Covid-19 period)
• Project managed integrated marketing and communication plans for major campaigns & new product development - with clear objectives, critical paths, evaluation, etc. in all marketing communication elements
• Line managed the marketing communication for Vietnam & Japan market
• Coordinated with cross-functions (Sales/ E-commerce/ Revenue management/ Design/ Digital/ etc.) and external stakeholders to ensure activities to be followed-up and executed
• Co-branded with related partners (Hotels/ Resorts, Insurance, etc.) to improve the quality and effectiveness of marketing
• Lead, plan, manage budget & monitor monthly promotion programs

04/2021 - 12/2021
Senior Marketing Executive

Pulse Active

1. Planning:
• In charge of strategic campaign planning for the owned projects: HCMC Marathon & Manulife Danang International Marathon
• In charge of developing and planning Digital & Social Media Strategy to build consumer's awareness and engagement.
• Act as a dedicated planning resource for assigned B2B projects to get more partnerships for our company.

2. Execution:
• Act as a creative thinker to deliver interesting tactics, which aim to create excitement and build a deeper engagement with the target audiences.
• Manage Fan pages (writing content, interacting with the target audience on daily social media channels)
• Deploy digital ads and track their performance daily
• Write Press releases and PR articles to shape the campaign idea and increase more awareness from mass audience.
• Organize Press conference for announcing the event with more than 100 guests including sponsors, partners and journalists
• Handle website content and interface to make it easy-to-read for the audience.
• Work with Design team to design and manage the production of the events and social materials
• Passionate for coaching and helping out junior members & interns, and a genuine wish to elevate team members so that they can produce great work

05/2019 - 04/2021

Quá trình học tập

Foreign Trade University

Bachelor's degree, International Business Economics

Hoạt động ngoại khóa

Seed Planter Entrepreneurship Institute

Marketing Executive

http://summit.seedplanter.vn/
A youth initiative to nurture social innovation & entrepreneurship by providing capability development activities & financial support services for potential entrepreneurs, aiming to create a long-term sustainable impact generation model for Vietnam society.

Roles and contribution:
- Designed strategy plan, landing page and implemented both online and offline marketing activities to raise awareness and lead sales for the summit (+350 participants).
- Created and ensured all content was on-brand and consistent in terms of quality, mood and tone. Worked closely with media (HTV, DNSG, RED, Saigon Times, Tuoi Tre, etc.).

11/2018 - 03/2019
FTU Japanese Club - 貿易大学の日本語クラブ

Manager of Customer division - Marketing department

10/2013 - 10/2015
UNESCO-CEP

External Relations Executive

01/2015 - 03/2015

Tên giải thưởng

Unilever Future Leaders’ League 2016

Top 6 Finalist | Unilever Future Leaders’ League 2016
Issued by Unilever · Nov 2016
Lipton challenge

11/2016
Marketing Arena 2016

Runner-up | Marketing Arena 2016
Issued by Creatio Marketing Club · May 2016
The idea of our project was used for the Biti’s Hunter’s campaign - Dream Internship

05/2016