Chương trình mentoring của Hoàng Minh Dương
Giới thiệu bản thân
Founder tại AppROI
Kinh nghiệm làm việc
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Founder
AppROI
02/2020 - Hiện tại -
Affiliate & User Acquisition Manager
Shopee
03/2018 - 02/2020 -
Business Development Manager
VNG Corporation
04/2017 - 03/2018 -
Senior Affiliate Marketing Key Account Manager
Lazada Group
• Responsible for oversee key affiliate marketing efforts to drive sales through third parties such as Masoffer, Accesstrade, Websosanh, Sosanhgia,… around 30 partners
• Ensure the ROI and sales targets are met through the affiliate channels and partnerships. Continue to refine it so that it becomes increasingly profitable
• Research new affiliate opportunities, deliver weely progress, commission and activiti reports for all affiliates
• Keep affilite up to date with the lastest campaign news through CRM and Social Platform
• Nuture long-tail affiliate by trainning programs
• Focast ROI and control the quality of sales by fraud detection technologies03/2016 - 04/2017 -
Local Display Marketing Analyst
Lazada Group
• Proactively analyze and identify new opportunities to improve campaign delivery and cost savings in Local display channel such as Admicro, Eclick, Ureaka, ANTS, CocCoc, Novaads,..
• Troubleshoot escalations regarding performance, delivery and pacing.
• Automate realtime optimization such as monitor campaign, A/B testing, landing page optimization, budget allocation, request banners, create the ads, do
quality control.
• Report daily and weekly to find innovations which make channels automatically,
decrease human resources, leverage accuracy and save time for optimization04/2015 - 03/2016 -
Co – founder of Digitalk.vn website, Climax Interactive
Climax Interactive Agency
• Wrote well designed, testable, efficient code by using best software development practices
• Create website layout/user interface by using standard HTML/CSS practices
• Integrate data from various back-end services and databases
• Gathered and refined specifications and requirements based on technical needs
• Be responsible for maintaining, expanding, and scaling site
• Stayed plugged into emerging technologies/industry trends and apply them into operations and activities
• Cooperated with web designers to match visual design intent05/2012 - 05/2013
Quá trình học tập
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Foreign Trade University
Bachelor's degree, Economics
Tên giải thưởng
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Employee of the month
Issued by Lazada
07/2016
Kỹ năng & chứng chỉ
Data Science
Online Marketing
Python (Programming Language)
Digital Marketing
Performance Marketing
IBM Data Science Certificate
PR professional
Applied professional marketing
Digital marketing
Master Etherium & Solidity Programing From Scratch in 2022
Ultimate Google Cloud Certificated Professional Cloud Developer 2020
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