Chương trình mentoring của Daisy
Giới thiệu bản thân
With years of experience in the position of Employee, Manager for companies and have been processing as a Freelancer, also joined an Agency, the goal is to become an excellent Marketing director on multi fields.
Daisy hiện đang là Maketing Manager tại Tập đoàn VMG, trong đó tập trung chuyên sâu vào mảng Thời trang cao cấp.
Mình đã có trên 10 năm kinh nghiệm làm việc trong lĩnh vực marketing với nhiều vị trí tại nhiều doanh nghiệp nên có thể chia sẻ các câu chuyện, bài học về con đường sự nghiệp cũng như vấn đề xung quanh cuộc sống thường ngày.
Mình thích mọi thứ liên quan đến tinh thần và cảm xúc của con người, nên ngoài công việc chính, mình có xuất bản 1 cuốn sách be bé (thể loại tản văn, nhỏ xinh) (beside.vn) và life coach (sử dụng kiến thức NLP và thần số học chuyên sâu).
Bằng kiến thức và kinh nghiệm đã có, mình mong muốn giúp đỡ, tư vấn cho mọi người phần nào hiểu rõ hơn về bản thân, từ đó vững tin hơn đối với sự lựa chọn trong các chặng quan trọng trong đời.
Kinh nghiệm làm việc
-
Marketing Manager
VMG GROUP (HCMC)
Main Responsibility:
• Build process & members for Marketing team
• Plan all Marketing activities (Trade, Digital, Social MKT) & take responsibility of
online sales from all platforms (Website, Facebook, Zalo, Shopee, Lazada, Tiki)
Achievements (processing):
- New ecommerce website
- Plan all promotion schemes for offline stores & online platforms
- Marketing Strategy for 2023 (1 company + 33 stores + 6 online platforms)09/2022 - Hiện tại -
Marketing Manager
WANYI COSMETICS VIETNAM (HCMC)
Main Responsibility:
• Build process & members for Marketing team
• Build templates for Reports & Online Sales for HQ in Korea
• Plan all Marketing activities (Trade, Digital, Social MKT) & take responsibility of
online sales from all platforms (Website, Facebook, Shopee)
Achievements:
- Build team, setup platforms for sales, propose all MKT plans for all brands
distributed by company (Espoir, Beausta, Innisfree, InnerB).03/2021 - 09/2022 -
Digital Marketing Manager
KINGSMEN VIETNAM CO. LTD (HCMC)
Main Responsibility:
• Find clients and provide multiple services across teams
• Planning digital activities and consult clients about direction, channels, budget
• Do proposals, quotation and get the projects
• Track - report - complete projects
Achievements:
- Build a new team, new service & do projects for clients, get recognition from
Management after 1 year.08/2020 - 02/2021 -
Digital Leader & Group Brand Marketing Manager
HOANG PHUC INTERNATIONAL JSC (HCMC)
- Digital Marketing Leader - of 07 fashion brands
(Dr.Martens, Kappa, Clarks, Superga, Ecko, Replay, Staple - with total 64 stores in Vietnam)
- Marketing online & offline for 2 brands Ecko Unltd và Replay (revenue development, in-store posm, media,...)
Main Responsibility:
• Planning Digital campaigns for company's brands & implement tasks along the plan
• Analysis new channels, new solutions – to boost revenue up - both for Ecommerce and Sales departments
• Update the index of customers, effectiveness of digital channels daily, weekly, monthly - suggest the next step detailed plan for the joint or separated campaigns of brands
• Implement marketing activities for Ecko Unltd and Replay (Planning, budget propose, events, media, lookbook, content, POSM, report,...)
Achievements:
- Continuously implement Digital campaigns twice a month - for 7 brands
- Revenue of the whole system increased 30% (Online) and 15% (Offline stores)
over the same period last year from the 2nd working month
- Amount of Online bills increase 44%;
- Ecommerce conversion rate increase 0.45%
- Google Ads ROAs in 2017: 3.71x -> in 2018: 13.91x
- Facebook Ads ROAs in 2017: 3.14x -> in 2018: 10.72x -
Marketing Manager
KEIKO TRADING - MANUFACTURE AND SERVICE COMPANY (HANOI)
Main responsibility:
- Responsible for the marketing of 13 people to conduct Online, Offline activities,
planning and implementation of planned items.
- Researching options for linking partners, combining sales with events and programs with parties - to boost sales for the business unit.
- Analyze from store sales indicators - provide specific action strategies to stimulate demand, boost sales, maintain customer loyalty
- Negotiation of new space, renting fee reduction in large commercial centers
(Vincom Pham Ngoc Thach, Vincom Hai Phong, ...)
Achievement:
- Handling the backlog of marketing of the company after many years of operation (CC, advertising, work process, design, ...)
- Preparing & implementing items for the launch of the new Cragman brand (Design publications, media, promotions, launch events, media, ...)
- Continuously carry out weekly affiliate activities, implementing the two-phase trade promotion program
- Successfully negotiated the reduction of rent at 03 commercial centers (30-50% reduction of renting fee within 6 months - 1 year)
- Turnover increased 30% over the same period last year from the third month in revenue -
Marketing Executive
VINMART SUPERMARKET JSC
Main Responsibility:
- Leading a team of 4 to work on marketing campaign
- Contributing and developing marketing plans and strategies for new store opening
- In charge of marketing campaign include maintaining and updating customer
databases for the Northern and Middle include promotion program, conducting
market research, for example using customer questionnaires to develop new customers
- Arranging the effective distribution of marketing materials
- Supporting the marketing manager and other colleagues
Achievements:
- Taking part in marketing campaign to open 5 new stores in: Dong Khoi, Can
Tho, Da Nang, Hai Phong, Nguyen Chi Thanh with the promotion programs.
- Continuously deploying customer service activities, developing customers in supermarkets. -
Public relation officer & Marketing online executive
VTC ONLINE JSC (HANOI)
Main Responsibility:
- Organize event, managing participants in North area for MissTeen 2012
- Planning and execute for the online marketing campaign to for the satellite
project like Euro, Olympic, MissTeen, goNews, Kakao Talk, Bong Ngo,...
- Managing Facebook Fanpage for MissTeen 2012 and Bong Ngo
- Content marketing for the web bongngo.vn, news.go.vn
Achievements:
- Organize MissTeen 2012, along with Euro from the audition round to Top 100, Top 20 and Final round.
- Responsible for developing users for go.vn
- Online marketing for news.go.vn and BongNgo.vn (Raise the Facebook fanpage of news.go.vn to 30.000 followers and 60.000 followers BongNgo.vn within 6 months) -
FREELANCER
CONSULTING & DEPLOYING ONLINE MARKETING (HN & HCMC)
As a Freelancer, I provide consultancy and implementation services for MKT Online (primarily Facebook and Google channels) to companies, including:
• Medicine
• Fashion
• Car
• Motorbike
• Real-estate
• Dentistry
•Handmade leather
Some of our customers:
• Medicine: VinaMask, Canxi VipTeen, Ich Nhi
• Real estate: Ecoplace, An Binh City
• Water purifier: Karofi, Kangaroo
• Interior: Gia Khanh Interior
Quá trình học tập
-
UNIVERSITY OF LABOR AND SOCIAL AFFAIR
Department: Insurance
Hoạt động ngoại khóa
-
C4E - Cycling For Environment
Member
- Participate in “Cycling along the Truong Son path 2009” for environment protection and climate change.
- Organizing propaganda activities and projects on environmental protection. -
YOUTH VOLUNTEER (TINH NGUYEN TRE)
Content & Event Leader
- Content team lead for Youth Volunteer with 20 members, organizing 3 charities
music nights: “Mat troi be con”, “Ben doi lang le”, “Rock Show”, “Noel am”, raised
200 millions for orphanages and in-need children.
- Implementing projects to raise funds for building schools, libraries and bring
meals for mountainous children
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