Giới thiệu bản thân
A consumer-obsessed marketer blending e-commerce, content, and brand strategy to drive real commercial impact. Known for transforming raw insights into sharp brand narratives and conversion-ready journeys. Thrives in agile, cross-functional FMCG settings with a full ownership mindset.
Kinh nghiệm làm việc
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Brand Executive - SEA Region
MAYA STRATEGIC MANAGEMENT PTE LTD
Spearheaded brand equity transformation for two $300M+ portfolios by refining core USPs and localizing emotional narratives, resulting in significantly stronger top-of-mind recall.
Revamped consumer journey UX, improving lead conversion by 200% within 3 months.
Developed content strategy for SEA thought leadership platform, achieving 4.5% CTR (vs. average 3%) through topic mapping and performance optimization.10/2024 - Hiện tại -
E-Commerce Intern
TRUE DIGITAL VIETNAM
Managed Shopee Mall stores for beauty/FMCG brands (e.g., Barenbliss, Dazzle Me), applying bundling & campaign strategies to drive conversion and visibility.
Executed and tracked 30+ micro-KOC collaborations aligned with platform trends and promotional calendars, generating significant uplift in traffic and sales.
Produced 20+ branded assets tailored to consumer insight & platform behaviors for higher shop performance.05/2024 - 08/2024 -
Content Creator Intern
TRUE DIGITAL VIETNAM
Created 20+ social-first content across TikTok, Facebook, and Instagram for beauty/FMCG brands.
Turned product benefits into emotionally resonant narratives, contributing to higher engagement and branded search.11/2023 - 01/2024
Quá trình học tập
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RMIT VIETNAM UNIVERSITY
Bachelor of Business (International Business)
Relevant Marketing Exposure: Marketing Principles, Business Innovation, Digital Product Launching (All B+ or above), Trade Marketing (Tomorrow Marketers 2024) & Consumer Insights (Foreign Trade University 2).
10/2020 - 06/2024
Hoạt động ngoại khóa
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AIESEC in Vietnam
HT4F Ambassador 2024 (HENEIKEN CASE STUDY)
Selected as the official Ambassador for Head to Future (HT4F) 2024, a flagship Heneiken x AIESEC Vietnam competition, representing and promoting the program nationwide.
10/2024 - 12/2024
Tên giải thưởng
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Top 120/3000+ Individuals - Bản Lĩnh Marketers 2025 (CLOSEUP & CARLSBERG VIETNAM)
Cracked cultural insight behind Northern beer drinking to reposition Draught beer as a bold, modern alternative. Developed a strategic plan to lift awareness by 35% and trial by 25%.
07/2025 -
1st Runner Up - ROAD TO MARCOM 2024 (MIRAI VIETNAM)
Designed an emotional storytelling campaign that reignited Gen Z relevance. Mapped retail and digital touchpoints to amplify engagement.
08/2024 -
1st Runner Up - CONSUMER MARKET INSIGHTS 2023 (MOMO CASE)
Redesigned "Ưu Đãi" interface using Gen Z consumer insights & emotional triggers to boost engagement.
Led team to 1st Runner Up by designing an insight-driven solution that enhanced consumer engagement and delivered both marketing relevance and business feasibility.05/2023
Kỹ năng & chứng chỉ
IELTS
7.5 (2019)
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