Chương trình mentoring của Nguyễn Thị Thanh Thùy
Giới thiệu bản thân
Strategic and data-driven marketer with over 7 years of professional experience, has ambition to tackle complex challenges in brand development and business growth. Demonstrated expertise in business analysis, portfolio planning, brand strategy, and project management in diverse and unique business scenarios.
Kinh nghiệm làm việc
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Brand Manager
Suntory PepsiCo Vietnam Beverage
● Rejuvenated Mirinda Tet campaign with music video achieved 61M views, ranked #4 TVC in Tet 2024.
09/2023 - Hiện tại -
Assistant Brand Manager
Suntory PepsiCo Vietnam Beverage
● Relaunched Mirinda with new packaging & new visual identity nationwide.
● Launched Pepsi Black Zero calories x BlackPink11/2020 - 08/2023 -
Senior Strategic Planner
Marpu Brand Consultancy
Possess cultivated experience in developing brand strategy and deployment plan.
Report to Managing Director.
● Provide strategic direction with thorough analysis of business background and clear identification of business problems & opportunities
● Responsible for planning of brand positioning strategy, brand building roadmap
● Take lead on developing 6Ps deployment plan, building concepts & IMC campaign plan
● Responsible for project deliveries. Manage project timeline with clients and agencies.03/2018 - 10/2020
Quá trình học tập
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Foreign Trade University
International Business Economics
08/2014 - 03/2018
Tên giải thưởng
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Bronze Award, Vietnam Young Spikes 2016
The national competition to select the top creative talents represent Vietnam at Spikes Asia in Singapore
08/2016 -
The Champion, Young Marketers Competition 2015
Overcame 700 nationwide candidates by proposing the creative & insightful CSR campaign idea for stopping eating dog meat in Vietnam.
12/2015
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