Kinh nghiệm làm việc
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Research Executive
NielsenIQ
• Typical client: Gojek/ GoFood, Gojek/ Gosend, Uniqlo, Techcombank, Vietnam Airlines, …
• Synthetize and communicate research findings into actionable insights to solve business problems, enhance product’s feature and marketing growth.
• Worked closely with CMI/ Product development team to discover insights/ opportunity in the market for future tactics.
• Handled end-to-end process (collect, organized, processing) and accounted for final quality of the reporting and analysis.
• Visualized data and presented result/ analysis to stakeholder.
Highlighted results: Identified the key needs of Online logistic category and suggest the possibly tactics, which were adopted well by Gosend via communication and improving product’s feature. Helped Gosend improve brand performance in Y23 amongst target customers from 0.9 pt (Q1’23) to 2.4 pt (Q4’23) and increase loyalty share from 4% (Q1’23) to 19% (Q4’23).
Achievement: Was assigned to the 2nd largest revenue project of the department. Handled 3 ad-hoc and 8 tracking projects which contributed the total revenue - $472,590.
Skills: Proficiency in analyzing large dataset & visualization skill, hypothesis based & data-driven solution, business acumen, strategic thinking, deep knowledge of ride-hailing/ Mobile App industry.05/2023 - 03/2024 -
Research Asisstant
NielsenIQ
05/2022 - 05/2023
Quá trình học tập
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Van Lang University
Marketing Management
GPA: 3.34/4
06/2019 - 08/2023
Hoạt động ngoại khóa
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Music Festival & Welcoming Event - Van Lang University
Communication Department Leader
• Finalized the master plan with team members. Present and convince of the plan’s actionable to the Dean.
• Implemented strategic activities to acquire new audiences and grow traffic on fan page by mainly using the WOM tactics and gifted promotion.
• Created and maintained the buzz by updating weekly trending posts and discussion posts.
• Arranged resource and created offline activities (minigames, rewards programs…) at POSM.
• Ensured concept of project would be implemented consistently and delivered clearly via communication activities by closely reviewing the submitted content of team members and actively worked with Content Department
• Coordinated with External Department to design suitable and effective promotion packs for sponsor partners and collaboration activities.
Highlighted results: Drive more than 1,400 followers to the page. Convert to more than 800 participants to the event.
Achievements: Excellent Member of the Executive Committee of Faculty of Commerce 2020.09/2020 - 12/2021 -
Event Club - Van Lang University
Member of Board Director
After 1 year being as the member, I was promoted to be a member of Board Director to execute the tasks below:
• Drew up the club's orientation, create strategy plan for recruiting new talents.
• Reviewed club membership’s performance.
• Conducted the training sections related to organization topic.06/2020 - 11/2021
Tên giải thưởng
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Excellent students at Van Lang University 2021
This award is given to outstanding students in the university for both academic training and extra curricular activities. The pass rate is 5% of the total number of students.
12/2021 -
“UNDERSTAND GENZ” Research contest organized by HAKUHODO
Champion
11/2021 -
Excellent Member of the Executive Committee of Faculty of Commerce 2020
11/2020 -
Vietnam MOSWC 2020 (Microsoft Office World Champions 2020)
Finalist (Country level)
11/2020
Kỹ năng & chứng chỉ
Market Research
Power BI
MOS EXCEL
MOS POWER POINT
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