Kinh nghiệm làm việc
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Global Business Assistant
ROHTO VIETNAM
Global Brand Management: Build branding and expand market share in overseas markets.
- Category: Health and Beauty for both Men and Women.
Fully in charge of the Skincare Brand portfolio – the highest contribution (62%) of the market share.
Gather Local market trends, Sales performance and competitive information to propose Marketing activities.
Work with Rohto factory & Local distributor for stock movement; PO and shipment management.
Take lead Launching Campaign from finding winning insight, consumer test, building up product concept, product innovation, sales brief to expand Product Portfolio.
Work with R&D to develop new product/packaging designs to adapt to overseas markets.
Manage ATL activities (iTVCs, KV, LCD, Digital) and BTL activities (Promotion, Merchandising, Sampling and Activations)
* Digital campaign "7 DAYS TO REDUCE ACNE" to build Brand image and high engagement with target consumers.
Key activities: viral clips to build Brand Awareness, selfie contests, webinars, product reviews (collab with KOLs, dermatologists...) to build Brand Trust, booth activation to drive trial and engagement, POSMs, promotion. -
Project Management Officer
HEINEKEN VIETNAM
Plan and lead some of Heineken’s projects
(Main projects: BASE program system and Work Quality Innovation projects)
- Work with the project team and develop detailed Communication Plans for different transition phases of projects.
- Create and deliver internal Communication content/key messages for each project.
- Set up Training Courses/Workshops for end-users to learn new program systems.
- Translate learning materials and update the latest news, record videos on social media platforms (Heineken Workplace).
Achievements: Planned and organized training courses for 1,000 employees to promote employee engagement and change the new perception of using the new ERP system – BASE
Quá trình học tập
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Trường Đại học Tài Chính Marketing
Marketing
01/2021 - 04/2023
Thứ 7, 08-06-2024
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