Nguyễn Cẩm Tú

fMENTORING

Marketing Director tại Mobicast Corporation

Theo dõi

Chương trình mentoring của Nguyễn Cẩm Tú

Giới thiệu bản thân

Challenge Seeker.
9 years experience in Marketing and Business field, 7 years in manager level.
Wide range experience in Digital marketing, Communication, Social media, Strategic planning, Product marketing, Business Development.
Straightforward, Progressive and Open-minded.

Kinh nghiệm làm việc

Marketing Director

Mobicast Corporation

Mobicast, with the carrier brand name Reddi, is the first Enhanced MVNO (Mobile Virtual Network Operator) in Vietnam. Mobicast became a member company of Masan Group at 2021 July.
- Participated as a key member to build business plan and negotiate with strategic partners and investors
- Responsible for all marketing and branding activities
- Managing a lean team of 6 people, includes 2 managers
- Built brand postioning strategy, brand identities system and monitoring team to apply it to brands’ materials
- Planning and monitoring communication and marketing activities: PR, event, social media, online advertising, promotion, trade marketing, ...
- Built up D2C online channel from zero
- Categorized and pricing Reddi's 1 million phone numbers, set the pricing logic
- Designing telco product and promotion, coordinating teams to set up and release new packages
- Conducting market research, giving recommendations for store concept, product development and business planning
- Initiating and leading projects

07/2019 - Hiện tại
Product Owner (Marketing based)

Five9 Corporation

- Built a MarTech product in Influencer Marketing field, based on big data. Be responsible for both product development and sales-marketing activities
- Managed a team of 10+ people, include Tech leader, BA, Operation, Marketing and Account Executives
- Built successfully an MVP (Minimum Visible Product) for Influencer Marketing Platform with data of more than 8,000 influencers and understandings of their followers
- Built product roadmap, business model, P&L, sales & marketing plan
- Corporate with Data Scientists and Technology team to build models of data analysis processing for products.
- Monitored sales and marketing activities (facbook ads, google ads, social group, event, ...) to test product market fit, build brand awareness and find potential customers
- Leaded the team to run influencer marketing campaigns for clients with highest campaign budget at 600 millions VND
- Managed relationships with marketing agency partners (Le Bros, interstellar, Goldsun, ...)

07/2018 - 06/2019
Business Development Manager, Acting Director

Nguyen Gia company (Lavie En Rose spa brand)

- Responsible for both marketing strategies and business efficiency
- Managed a team of 16 people include marketers, sales, admin, account and logistic
- Developed multi-level business model, expand number of regional distributors and retailers to 300+ within 4 months
- Built master plan and manage sale and marketing activities which focus on social media, content, influencer marketing, facebook ads and google ads, ...; design key message for communication and advertising campaign
- Built distribution policies, organize training activities for retailers and sale executives
- Implemented promotion program for retailers and end-users

09/2017 - 04/2018
Digital Marketing Manager

TOPICA Edtech Group

- Responsible for Digital Marketing Department of Topica Native at Thailand market
- Built up a digitlal marketing team from 5 people to 15 people, include 7 Thailand people
- Managed digital marketing system with budget up to 2 billion VND per month, with main channels as Facebook ads, Google Adwords and GDN, Social Media (fanpage, LINE, ...)
- Provided Sale Department up to 1,000 leads per day
- Built management system for Marketing Department to monitor daily, weekly, monthly activities of every channels
- Built concepts, rules, tools to synchronize and improve the performance of the department
- Managed projects to increase quantity and improve quality of Marketing Department's lead producing
- Supported other departments such as Topicals Native Indonesia team (build marketing team and management system), Sale Department (run promotions, improve sales performance, ...), HR Department (run high-
speed recruiting programs, ...)

05/2015 - 08/2017
Marketing & Communication Manager

ThaihaBooks Jsc,

- Responsible for company’s communication activities, focus on event, social media, content managing, PR, POSM, ...
- Managed a team of 4 official staffs and 2 internships
- Built communication plan for new book launchings, bookfairs and company's other communication activities
- Built marketing promotion program for company's stores and e- commerce (Tiki.vn, Vinabooks, Mom&Baby e-commerce platforms, ...)
- Designed in-store concept for Thaihabooks’s bookstore and exhibition/bookfair booths
- Organized events, setup places and guests, be MC for company’s events, more than 20 events totally
- Managed relationship with authors, business partners and media partners such as journalists and experts in relative fields

10/2013 - 04/2015

Quá trình học tập

Sorbonne Business School and ESCP Europe

CFVG Master Program - Marketing Sales and Services (learning in English)

Excellent

09/2018 - 03/2020
FTU - Đại học Ngoại Thương

Bachelor of International Economics (learning in Vietnamese & Chinese)

GPA: 3.06/4.0

10/2009 - 06/2013