Toàn Chu Minh

Senior Product Marketing Specialist tại One Mount

1 mentee

1 h

5.0/5

Theo dõi

Chương trình mentoring của Toàn Chu Minh

Giới thiệu bản thân

My greatest strength is that I am a self motivated person and able to adapt easily in new situation. Being organized, diligent and meticulous has helped me succeed in my career. Therefore it will help me in future. It also helps me to build a strong relationship with people and develop the business relationship. My communication skills enable me to work effectively in a team, as well as independently.

Kinh nghiệm làm việc

Senior Product Marketing Specialist

One Mount

- Support the Product Marketing Manager (PMM), working closely with the Product owner, Sale team and other stakeholder, to develop a product marketing plan that drives sales of all products (memberships, meeting & events, etc).
- Execute marketing activity across channels, including advertising, trade shows, events, partner channels, etc.
- Lead on performance reporting, working closely with the PMM, to understand the commercial impact of campaigns. Use campaign performance data to help inform planning and decision making.
- Work with the PMM to plan new product/feature launches. Manage timelines to deliver product marketing programs. Work with cross-functional partners, including product development, sales, and creative studios, to ensure project and campaign success.
- Support the PMM to work closely with the PR/Brand Marketing team to ensure all product marketing activity is aligned with the overall brand positioning and supports the overall business objectives.
- Support the PMM to work alongside the Digital Marketing team to ensure all multi-channel product marketing initiatives are cohesive and deliver impactful results.
- Be responsible for regular product content & material tracking, inventory management and quality control at relevant touch points
- Work closely with Customer Insight & Market Research teams to product market landscape & competitive tracking as well as updated customer insight readouts
- Regularly organize monthly check-in with Business & Sales teams to review historical performance, campaigns and learning.

08/2022 - Hiện tại
Field Marketing Excutive

Unicharm

Baby Care Category Leader ( Bobby and Moony diapers)
- Planning, managing POSM support increase image, brand awareness at store and public zone
- M&B Project leader: Key shop development, negotiating investment in the chain of Mom and Baby stores (Be Bu Bam, The Gioi Sua, Suri Viet Nam, BiBo Mart, Khang baby, ...)
- Support E-commerce activities
- Sales trainer: Trainning sales team - Display, layout, sales cablity, data analysis

12/2021 - 08/2022
Field Marketing Officer

Unicharm

Baby Care - Moony Brand Leader
- Planning and deploying POSM, increase image of Moony Diapers at store
- Support E-commerce activities: Live stream set up, online event, trade marketing,...
- Manage marketing activities at Ha Noi
- Managing Moony Starshop system total Nationwide, marketing planning for Premium Starshop system

03/2021 - 12/2021
Customer Development

Unilever Food Solution

- Introduce and sell seasoning products of Knorr brand to professional kitchen
- Supporting new food launch campaigns for restaurants, restaurant chains in the managed area (Hai Ba Trung, Gia Lam, Long Bien, Tu Liem district)
- Restaurant menu design

11/2019 - 06/2020
Finance Accounting Consultant

Bảo hiểm nhân thọ Daiichi Life Việt Nam

- Develop marketing and promotion strategies for all types of insurance.
- Assess customers' needs and financial situation to advise them on the right protection package.
- Consulting life insurance and health insurance products to customers, searching for potential customers through market research, organizing seminars.
- Take care of customers when insurance events occur
- Set up weekly, monthly, quarterly sales plan

12/2018 - 04/2019
Personal Finance Consultant

ACB - Asia Commercial Bank

- Looking for customers who need to use banking services such as borrowing capital, making cards, depositing money...
- Consulting for potential customers, guiding customers to make documents and procedures, and answering questions (if any)
1. Loan
2. Capital mobilization
3. Overdraft
4. Card

01/2018 - 12/2018