Giới thiệu bản thân
• Passionate about Branding and Marketing.
• An ambitious marketing enthusiast that is obsessed with how to make Brands practical, impactful, and love that consumers would pay for and support them.
• A lover of balance between the magic of Marketing and the logic of Business to invest in marketing/communication campaigns that bring substantial benefits to both consumers and the brand itself.
• Creative person combines with a results-and analytics-riven professional with a thorough understanding of social media, content marketing, customer engagement in developing and promoting brands through captivating integrated marketing, communications, digital marketing, concept idea for services and products; organizational and international skills; combined with solid brand management and creative agency background.
• Personal traits: Hard-working, quick-learner, flexible, adaptable, reliable (exceptional attendance and punctuality), creative, innovative, technologically savvy.
Kinh nghiệm làm việc
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Assistant Marketing Manager
TUNG GROUP
• Brand management: Å by TUNG restaurant
• Lead communication project named Å by TUNG launching including both production, and social execution.
• Propose & execute influencers strategy: work closely with loyal KOLs to ensure long-term engagement.
• A Full Stack Marketer who in charge of all aspects of marketing, from social media and video to customer experience and content.05/2021 - 05/2022 -
Marketing Operation Executive
Social Bella Vietnam
Social Bella is an oversea technology company focusing on beauty and personal care industry. Sociolla is a beauty
e-commerce platform.
• Responsible for the operational aspects of corporate branding and marketing services for internal brands.
• Executed impactful marketing strategy and plans, including creative PR/social Media (FB, IG, Tiktok)/Content/Influencing Marketing/Livestreaming/Activation plans and ensured smooth and timely execution to drive sales and corporate brand equity.
• Conducted market research on consumer behaviors, especially social behaviors, keeping up with consumer trends and competitors’ activities.
• Supported and coordinated with other departments (Commerce, Creative, Retail, Finance) to execute the campaign.
• Worked with internal brand teams to provide and execute marketing services: digital (content, media, social management), KOL, PR, Activation & others
• Accountable for marketing budget analysis and management
• Collaborated with the agency to monitor, supervise and report the performance when executing the specific marketing activities for assigned tasks.
• Other tasks assigned by the line manager01/2021 - 01/2022 -
Marketing and Communications Executive
Accor Group
Accor is the leading Augmented Hospitality hotel group offering unique and meaningful experiences in 5100 hotels across 110 countries.
• Brand Management: Hotel des Arts Saigon, MGallery – the first & only 5-star lifestyle boutique hotel of MGallery Collection brand
• Outlets champion: strategizing and deploying monthly activitites/promotions with Outlets to reach sale target.
• Lead brand social and digital deployment including FB/IG social posts, bumper ads, digital. Results: increase brand awareness to over 48,000 followers.
• Manage key communication campaign to inspire consumers with new product and win consumers’ support.12/2018 - 11/2021
Quá trình học tập
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University of Finance and Marketing
Brand Management
07/2014 - 08/2018
Thứ 3, 09-08-2022
